The range of Beaucroft mechanical watches on the balcony of Senate House Cambridge UniversityThe range of Beaucroft mechanical watches on the balcony of Senate House Cambridge University



senate range

The Senate is a clean and contemporary automatic mechanical watch. A classical style with a splash of vibrant colour and modern design to add personality and intrigue from every angle.

SENATE automatic

Vibrant, majestic & spirited.

The unique colour of the Eden Green watch represents the concept of creating new life. Transforming from a black outer edge to a vibrant green in the centre.

SENATE automatic

Bold, refreshing and inviting.

We couldn’t call ourselves a true Cambridge watch brand without creating our own take on the iconic Cambridge Blue colour. It is a colour that creates feelings of tranquility and sparks conversation.

SENATE automatic

Our vibrant Deep Blue.

A blue watch designed to change tone and vibrancy in different lights; from a moody blue in the shade to a rich royal blue in the sunlight, keeping it fresh and catching your eye.

SENATE automatic

Smart, classic & sophisticated.

Our Senate House Grey watch offers a splash of sophistication with an almost metallic grey looking dial. The tone of the grey reflects the beautiful stone of the old Cambridge architecture.

SENATE automatic

Crisp, classic and playful. 

Our Senate House White watch is a crisp classic, with a splash of neon hot pink to add character to the dial details and to bring out the wearers playful side.

Keep it classic

A classic automatic watch feels as great in years to come, as it does on day one. We believe less is more - we keep our watch designs simple and focused on the essential timekeeping aspects, leaving plenty of room for the wearer’s self expression.

Add modern flair

We use striking colours and finishes to make our automatic watches fresh and inviting, and we perfect the little design details to ensure harmony and beauty in composition.

Watch it tick

Once you have an automatic watch, it’s hard to go back to battery. We love this traditional craft and introducing it's delights to others.

Our watches are powered by premium mechanical automatic movements that are super slim and designed with high precision components. All our watches feature a sapphire crystal glass display back so you can flip over the watch and admire the details of it’s beautiful mechanical movement at any opportunity.

The wrist of a man wearing the stone Grey Beaucroft Senate watch on a punt in Cambridge

Fit for life’s adventures

Every detail of a Beaucroft watch has been meticulously designed to delight its owner. From our design studio in Cambridge we consider, challenge and refine every element of our watches so they are pleasing on the eye, comfortable on the wrist and fit for life’s adventures.

British design integrity

British design is classic, traditional, steeped in heritage with a flamboyant flair through a daring use of colours. It’s important to us, as a British watch brand, to bring out the best of what makes British design so iconic.

You’ll see this reflected in our watches; traditional mechanical watchmaking techniques, a classic style combined with vibrant modern details to spark joy with every wear. We design watches we want to wear; every Beaucroft watch is made to be enjoyed everyday and shared from one generation to the next.