The Senate is a clean and contemporary automatic watch. It bridges the gap between a dress and an elegant everyday watch. We believe less is more, keeping the Senate's design simple and focused on essential timekeeping aspects, clean lines and a bold use of colour.

Beaucroft strives to make owning a beautiful mechanical wristwatch possible for more people. We do this by designing watches that are both affordably priced and accessible to more customers, through their gender neutral design. By keeping our business lean, efficient and focused on direct to customer sales we are able to offer attractive, affordable mechanical watches made of high quality materials and components.

We use striking colours and finishes to make our automatic watches fresh and inviting, and we perfect the little design details to ensure harmony and beauty in composition.

Once you have a high quality automatic watch, it’s hard to go back to battery. We love the traditional craftmanship that goes into the development of a fine mechanical watch, and our goal is to introduce this passion to more people.

Our watches are powered by premium automatic movements that are super slim and designed with high precision components. All our watches feature a sapphire crystal glass display back so you can flip over the watch and admire the details of it’s beautiful mechanical movement at any opportunity.

Every detail of a Beaucroft watch has been meticulously designed to delight its owner. From our design studio in Cambridge we consider, challenge and refine every element of our watches so they are pleasing on the eye, comfortable on the wrist and fit for life’s adventures.