ELEMENT 39.5
FACE THE ELEMENTS, IN YOUR ELEMENT
Element is a watch ready for 'the beach to the boardroom'. We've created an elegant sports watch, fit for facing the elements, taking a beating in the surf, or a relaxing dip in the pool. It's tough and durable whilst remaining sophisticated and elegant. Element embodies everything it takes to be a 'go anywhere, do anything' watch.
DETAILS THAT DELIGHT
“With Element we set out to design a one watch collection, a perfect blend of sport and sophistication."
Karim Faisali, Co-founder
design with depth
Side on, you'll discover a depth of detail and finishing, creating a watch to keep you engaged.
The dial is assembled from 3 designative layers building up from the base. The Beaucroft emblem steps off the dial as a brushed applied metal component, and the signature lume filled hour markers emerge from the chamferred edge sunray chapter ring.
A BRACELET THAT TICKS ALL THE BOXES
We know the bracelet can make or break a watch, that's why we've worked with and taken feedback direct from you, our watch community. We've left no element untouched. From it's fully articulating screw links to its micro adjustment buckle, this is a bracelet that delivers.
The beautifully tapered links from 20mm at the lugs down to 16mm at the buckle, the double quick release pins and the scratch resistant coating create a bracelet that is both elegant and durable.
SWEET SPOT PROPORTIONS & CURVES
At 39.5mm in diameter, a lug-to-lug of 46.5mm and 11.6mm thick, the Element has presence whilst being elegant, sleek and ideal for a range of wrist sizes.
The Element's unique case has dramatic curves flowing from lug to lug. It has a striking mix of brushed, polished and bead blasted finishes.
HAND BUILT IN GREAT BRITAIN
Our Element watches are fully hand assembled, tested and regulated in the UK, by our expert assembly partner, Horologium. As well as assembly we take care of your full after sales experience and have a network of partners to meet your needs worldwide.
ELEMENT'S STORY
If you've been to Cambridge, Beaucroft's home, you'll know it’s beautiful, and very flat! The Element is the watch for leaving the city and heading out for adventure.
Many of my adventures growing up involved the elements; surfing in the bleak winter in Cornwall and learning to snowboard in the alps. These were the places I challenged myself, learned something new and was at the mercy of nature. This is the watch I wish I’d had with me for those adventures!
One of my favourite bits of the physical challenge is the reward that follows; the well earned debrief with friends, maybe with a beer or an ice cold G&T. This is where the elegant side of Element emerges, a watch refined and understated to suit moments of downtime anywhere, and packed with enough SuperlumiNova to glow through until dawn!
The colours are inspired by nature and the elements. The signature board shaped applied hour markers are partially cut into the chamfered edged chapter ring with the rehaut sloping up behind it; detail inspired by the moment a surfboard emerges from the swell, ready to drop in as the wave builds to its peak behind it.
Enjoy being in your Element!
Matt - Designer & Co-founder