Our Service

We are a small and personal company. What this means is when you email or call us you are interacting directly with the people who design, manage and box up your watch. This means you interact with a person who cares about your direct experience with the product and is always looking to add those little touches that make the experience special or unique to you.

We do watch shops a little differently... Partnering with the Cambridge Gin Laboratory allows us to offer you a truly unique buying experience; From the moment you step into the Cambridge Gin Lab on Green street you start to relax, you feel like you’ve popped into a master’s study. With warm and low lighting, chilled music and welcoming hosts, it’s a break away from the bustle of the Cambridge market, just a few streets away.

You’ll discover Beaucroft watches presented in domed bell jars, mechanical movements turning slowly under antique magnifying glasses and an array of diverse straps and materials to explore.

Here you can freely try the watch that catches your eye, hear about Beaucroft’s Cambridge story and the details that inspired the designs from our Lab hosts.

Our watches are fully hand assembled in the UK, by our expert assembly partner, Horologium; a UK-based workshop founded by Raphael Pfund and Raquel Palmieri. Their growing team is exceptionally equipped to take care of our watches from start to finish, working with us to provide Assembly, Service and Repairs, and Restoration on all Beaucroft watches.

Thanks to a fantastic partnership with Horologium since 2022, Beaucroft is able to provide a worldwide aftersales service. Established in 2020, Horologium is a UK-based workshop founded by Raphael Pfund and Raquel Palmieri.