Meet Karim, the entrepreneurial spirit behind the Beaucroft brand and the ultimate king of the statement piece. Karim is always rocking his favourite pair of shades or shoes, which of course matches his Beaucroft watch. Creating Beaucroft was very much a passion project for Karim, with watches always playing an important part in his life. Always fascinated by the design behind a watch, Karim wanted to create the perfect timepiece that could be passed down to future generations. Forged by a great friendship, Matt and Karim forged the Beaucroft brand you see today. These days Karim is always thinking five steps ahead, perfecting the brand and focusing on the next big idea.
Matt's creative energy drives design and customer experience at Beaucroft. As a seasoned product designer and engineer Matt fell in love with the craft of mechanical watches and the meaning we give to them. After spending many years searching for the perfect timepiece, Matt discovered the best way to obtain the perfect watch was to create one from scratch. Forever the perfectionist, fast forward 3 years and hundreds of design tweaks later, Beaucroft was launched. Nowadays you can find Matt in the design studio working up the next timepiece or in and around Cambridge, showcasing the design story behind the brand and crafting great customer experiences.