Classic watches designed in Cambridge, from a modern British watch brand

The Beaucroft Senate is a modern mechanical watch. A watch of contemporary style with a splash of vibrant colours and eye-catching details. A watch designed to be enjoyed everyday.

Since 2020, British watch brand, Beaucroft has designed classic watches from the heart of Cambridge England. Through a blend of old timekeeping techniques and modern watch design styling we bring the best of the old and new worlds together, and create watches at an affordable price that are attracting a new generation to the beauty of mechanical wristwatches. In the design of every Beaucroft watch we strive to create a modern & classic watch that will look as fresh in years to come as it does on day one.

As a young British brand, we aim to do things differently to meet the aspirations of our modern customers; this means breaking our of gender labels through gender neutral design, making tangible environmental commitments and reimagining the watch shop experience through our partnerships with Cambridge’s best independent brands.

We are made by the stories of our diverse customers, and for them we create the finest modern watches we can and a buying experience like no other. Our mechanical watches are fit for the adventures of daily life as well as our most memorable moments and important milestones.

We are proud to be a Cambridge Watch Company, and love our home city. Cambridge is a city rich in history, engineering and scientific innovation, combined with a forward thinking attitude for positive change; a perfect blend of the old and new. 

Elements of our watches are inspired by the timeless details found in the historic Cambridge architecture, designs which are still admired today. This includes Beaucroft’s signature teardrop emblem, which resembles the distinguished shape surrounding the beautiful clock of Kings College.

We partner with some of the most iconic and most interesting brands and institutions in Cambridge, enabling us to create unique watch editions, experiences and events. These include the official license with the University of Cambridge for our Senate range, The Cambridge Gin Laboratory and Rutherford’s Punting.