Classic watches designed in Cambridge, from a modern British watch brand

Beaucroft is a British watch brand based in the beautiful city of Cambridge. We design classic watches with modern flair, powered by mechanical movements. We champion British design and the good vibes of Cambridge.

A Modern Timekeeping Classic

The Beaucroft Senate is a modern mechanical watch. A watch of contemporary style with a splash of vibrant colours and eye-catching details. A watch designed to be enjoyed everyday.

Stories from our Customers


Ordered a Senate Deep Blue as my wedding watch, so happy to support a local business producing fantastic watches, what topped it off was a surprise same day delivery personally from the guys at Beaucroft. Absolutely outstanding.

Matt E

Cambridge, UK


Thrilled with my watch. Arrived in a lovely presentation box, fits comfortably and looks super stylish. Keeps the time accurately. Definitely a watch that gets noticed and feels unique. Thank you so much!

Katrin E



Beaucroftwatches are superb… fantastic timepieces at great prices..the quality is excellent as is the customer service.. highly recommended 👌

Alan L

Essex, UK


It appears perfection is achieved not when there’s nothing more to add, but when there’s nothing left to withdraw. The watch, the customer service, everything about Beaucroft is perfection.

Jeremy B



Very much in love with my Senate and the customer service. Wife still catches me admiring it.

Jan B



Beautiful watch. We bought it as a graduation present for our son. He's delighted with it - a perfect memento of his time at Cambridge and his graduation in the Senate House.

Neil F

Cambridge, UK


I couldn’t love this watch more, it is a statement piece for me and I always feel great when I put it on. Stunning timeless design and very personal sales process. I’d highly recommend.

Victoria K

Dallas, TX

The Beaucroft watches independent British team on Senate House passage in Cambridge

A modern British watch brand

Since 2020, British watch brand, Beaucroft has designed classic watches from the heart of Cambridge England. Through a blend of old timekeeping techniques and modern watch design styling we bring the best of the old and new worlds together, and create watches at an affordable price that are attracting a new generation to the beauty of mechanical wristwatches. In the design of every Beaucroft watch we strive to create a modern & classic watch that will look as fresh in years to come as it does on day one.

As a young British brand, we aim to do things differently to meet the aspirations of our modern customers; this means breaking our of gender labels through gender neutral design, making tangible environmental commitments and reimagining the watch shop experience through our partnerships with Cambridge’s best independent brands.

We are made by the stories of our diverse customers, and for them we create the finest modern watches we can and a buying experience like no other. Our mechanical watches are fit for the adventures of daily life as well as our most memorable moments and important milestones.

Man wearing a Beaucroft Cambridge Blue watch outside Kings College Cambridge


We are proud to be a Cambridge Watch Company, and love our home city. Cambridge is a city rich in history, engineering and scientific innovation, combined with a forward thinking attitude for positive change; a perfect blend of the old and new. 

Elements of our watches are inspired by the timeless details found in the historic Cambridge architecture, designs which are still admired today. This includes Beaucroft’s signature teardrop emblem, which resembles the distinguished shape surrounding the beautiful clock of Kings College.

We partner with some of the most iconic and most interesting brands and institutions in Cambridge, enabling us to create unique watch editions, experiences and events. These include the University of Cambridge, The Cambridge Gin Laboratory and Rutherford’s Punting.