A watch made to tell your story
Ever dreamt of creating your perfect watch?
Step into the world of watch customisation with Beaucroft Bespoke - a new and exciting watch creation experience like no other. You will explore themes, colours, materials along with the finer details as you bring your watch to life. With the guidance of our expert designers we’ll use your unique inputs, personality, and material preferences to create your one of a kind watch, hand built in Great Britain,
Whether you are a seasoned watch enthusiast, looking for the ultimate gift or looking for an exciting creative outlet, this is the perfect fit.
Launching on Kickstarter this July!
This is a unique and unforgettable experience, launching on Kickstarter in July 2023 and is not to be missed. Click the button below to head to our Kickstarter page and click Notify Me On Launch!

How Bespoke began - From Lionel Richie's watch to yours!
In April this year we were given the unique opportunity to design Bespoke watches for the headliners of the Cambridge Club Music Festival, include a bespoke watch designed for Lionel Richie! With just 8 weeks to before the festival we had to create a unique design, dial production and assembly process to achieve it, and all in the UK! Seeing the positive response and the excitement around this experience created, we set our sights on offering this to a broader audience, to enable more people to create a watch truly unique to them, and for less than £1000.

STEP 1
Design Inspiration
Using Your Watch Design Workshop in a box
Create your watches story and design inspiration with ease. Everything you need is in the box!
During this fun and interactive experience you will explore your preference on colours, finishes, mood, materials, patterns and symbology, guided by us to really get to know your style and personality. We provide you with all the stimulus material and expert guidance.
- Your watch's story and mood
- Dial design - colour scheme / finish / patterns / signature details
- Hand colours
- Casework finish; Stainless steel or PVD black
- Strap style, material and colour
- Your watches name or mark

You’ll create a mood board that tells your watch’s story
With our guidance you will be able to turn your vision into reality and create a physical mood board for the design of your bespoke watch that truly represents you, and will direct and inspire the design and customisation of your unique watch.

STEP 2
Design Realisation
WITH OUR CHIEF DESIGNER
Your watch is designed in Cambridge by our Chief Designer
After sending us your completed mood board, our Design Director Matt will create your unique design, drawing inspiration and direction from your selections. With over 15 years of experience designing world class products, Matt knows the right elements to blend from your design inputs to create a watch unique to you.
Digital Mock-up of your Bespoke design
You will receive a digital mock up from Matt of your unique design along with a 1-1 video or phone consultation. Here you'll have the opportunity to discuss the design with Matt and propose minor tweaks if required, before approval ready for production.

STEP 3
Your watch is Hand Built in England
British Assembly
You’ve created your mood board within the workshop, worked with the Beaucroft team, your unique design has been signed off, what happens next? Your bespoke watch dial will be painted and detailed locally in Cambridge, before being hand assembled with your chosen components by our expert assembly partner Horologium in the UK.
Launching on Kickstarter this July!
This is a unique and unforgettable experience, launching on Kickstarter in July 2023 and is not to be missed. Click the button below to head to our Kickstarter page and click Notify Me On Launch!